Web Design

Users expect a lot from your website. It must provide them with the content (text, image, audio, or video) and the interactive features they want. And it should be easy to find, easy to use, and visually appealing. Our design process begins with careful attention to the intended users of the website. This includes everything from prioritizing their needs and wants to identifying their geographic location and preferred means of accessing the web. From there, we work with you and our graphic arts team to craft a beautiful, engaging design. Our goal is to create a design which will delight your website’s users and stimulate a positive emotional response to your brand. Effective designs motivate visitors to explore your website, learn about your business, and buy your products and services. See our Portfolio for design examples.

Web Development

Whereas web design deals with the surface or “front-end” of your website, web development concerns the “behind-the-scenes” aspect of your website. Web design focuses on the question “What does your site look like?” Web development focuses on the question “What can it do?” Our approach to web development puts you in the driver’s seat. During the development process, we will work with you to identify your needs. Based on your input, we set up a content management system which allows you to manage the text and images on your website. Once your site is launched, you will have the ability to add, remove, and edit content yourself.

E-Commerce Development

Do you want to sell products or services directly from your website? If so, then our e-commerce development services are for you. First, we work with you to develop a basic profile of your business, which includes your product offerings, vision and mission, key market segments, and key customer groups. Based on this information, we develop a project plan and hammer out the specifications for your e-commerce website. Our goal is to build an e-commerce website which fits your business, builds your brand image, connects to your target market, engages your customers, and ultimately boosts your revenue. The success of an e-commerce website depends on wide range of factors, including content, design, functionality, usability, performance, security, and the ability of customers to find your site via search engines and social media. We take all of these things into consideration so that you can focus on building your business.

Web Analytics and Optimization

How effective is your website? Web analytics helps you to answer this question, and website optimization help you to improve its effectiveness. First, we consider the big picture: What is the purpose of your website? What are your goals for the website? What are you trying to do with the website. Then, we use web analytics to answer concrete questions, such as:

• How many visitors does your website receive each day? Each week? Each month?
• Where are these visitors physically located? (i.e., what country, what state, what city)
• What are the sources of traffic to your website?
• What keywords send visitors to your website from search engines?
• What pages do visitors to your website view? Which pages are the most viewed?
• How long do visitors spend on each page?
• What percentage of visitors abandon your website after viewing just one page?

Based on the data we gather from web analytics, we can provide concrete recommendations to optimize your website’s performance.

Social Media Marketing

Social media services such as Facebook, Twitter,  and YouTube are powerful tools for developing customer relationships and driving traffic to your website. Facebook recently hit one trillion page views per month, and 870 million unique visitors, giving the site a staggering 46% reach among all web surfers. An effective social media strategy is essential. We have developed social media marketing campaigns for the Dearborn Free Press, Pizza House, and other regional businesses.

Maintenance and Support

We promise to provide you with excellent service before and after your new website is launched. To do this, we offer month-to-month service plans which provide not only web hosting, but also ongoing technical support, training, and routine maintenance such as backups and software upgrades.