2013-dm-cover-thumbnailExperian Marketing Services has released their 2013 Digital Marketer Report. The main message of this new report is that “cross-channel marketing” is becoming less of a luxury and more of a necessity. I suspect this report will be most useful for business-to-consumer marketing situations, but has useful intelligence for everyone. In this report, you will learn:

  • How to track and analyze consumer behavior across channels
  • What consumers in various demographics do online (e.g., millennials, the family household, Hispanics, and baby boomers)
  • The state of email, mobile, social, and display advertising and search