Will you be spinning any yarns in 2014? Is blogging part of your marketing plan? Will your business grow, and how will you measure the growth? As the old nursery rhyme said: “Blah, blah, black sheep – have you any wool? Yes sir, yes sir – three bags full.” Or as my version says: “Blah, blah, blogging – having any fun? Yes sir, yes sir – my yarn is nearly spun.”

I’m not saying I’m smarter than  Robert Fulghum  –  but all I really need to know I learned from nursery rhymes.  Mother Goose taught me more about being a successful entrepreneur than Tim Ferriss  – and his fantastic yarn about a  4-Hour Work Week. Why would anyone work that hard?

Black Sheep

Black Sheep – Do you feel different? Wikimedia photo by Jesus Solana

My Goal for 2014

My goal for 2014 is really simple: Write one good blog post per week.

That’s it.

That’s the most important part of my 2014 inbound marketing plan.

Everyone who knows that Seth Godin is a marketing genius, also knows that a purple cow is quite remarkable. However a black sheep is more believable, although still very unique and quite rare.

Simple as 1,2,3

My niche market is narrowly defined, and I’ve never been concerned about being politically correct – so the blah, blah, black sheep analogy is perfect! The problem with a lot of marketing plans is that they are too complicated and or too unbelievable. My marketing plan is simple as 1,2,3. I write one good blog post per week, and I hired someone to write two more (each week). Like I said – it’s as simple as 1,2,3. Why would anyone work 4 hours per week, when they can get the job done in only 3? I’m working smarter, not harder.

If you want organic growth – you have to let the sheep graze in the field. The wool just grows by itself.

Measuring Results and  Buyer Personas

Ok, you caught me. Perhaps you noticed that I misquoted the nursery rhyme –  Baa, Baa, Black Sheep  and I have not explained it very well. Let’s review the original rhyme and break it down.

Baa, baa, black sheep, Have you any wool?
Yes sir, yes sir, Three bags full;
One for the master,
And one for the dame,
And one for the little boy
Who lives down the lane.

Here’s the translation:

The wool symbolizes your sales revenue. Three bags full – is all about measuring the results of your inbound marketing. How many sales leads did you generate from each blog post and call to action? The ‘master’, the ‘dame’, and the ‘little boy’ are primitive examples of buyer personas. So here’s a quick summary of what we learned today.

  1. Get started growing your wool. Spin your yarns. Write your stories. Post your blogs.
  2. Measure the results. Check your analytics. Study your dashboard.
  3. Know your audience. Start by developing customer profiles or buyer personas. Rinse. Repeat.

Baa, Baa, Blah, Blah

What’s holding you back? Are you worried that people will find your blog posts too boring? Bad excuse. Very baaaad excuse. The average small business owner (organization leader) running a WordPress website publishes less than two new blog posts (or new pages) per year. Wondering why your 7 page website doesn’t rank higher in Google? Try adding more pages (or posts).  By adding only one blog post (or ‘new page’ for Google to index) per week – you’ll be adding 52 new pages per year. I challenge you to write at least one new blog post each week — and measure the results.


  1. Rather than being negative, the wool of  black sheep  may have been prized as it could be made into dark cloth without dyeing.
  2.  In 1951, together with “In the Mood”, “Baa Baa Black Sheep” was the first song ever to be digitally saved and played on a computer. (Stick that in your Pandora pipe and smoke it.)
  3. Doug is the master, Jane is the dame, Daniel is the little boy who lives down the lane. (An alternate theory.)

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