Harness the power of the web to attract visitors, convert visitors into leads, turn leads into customers… and empower customers to become promoters.
The best way to attract more visitors to your website is to stock it with more content. But not just any old content will do! Your content needs to be relevant to the goals, motivations, and problems of your buyers. It’s applying the principles of excellent customer service: How can we satisfy your needs today? Inbound marketing is the stepping-stone process of inviting and retaining customers.
Blogging is the reliable workhorse of attracting more visitors to your website. Every time another website links to you, they create what’s called an inbound link. The more inbound links you have, the higher your website ranks for your most important keywords. A blog is the most natural way to get more inbound links.
Along with blogging, you need a keyword strategy. Be specific. What need of a potential customer are you addressing? Every blog article should be optimized around keyword phrases your potential customers might enter when using a search engines, making it easier for them to find you.
Social media is the new word of mouth. Your potential customers are using social media to ask their network for references and to do their research. You need to be aware of the conversations that are taking place regarding what you sell.
Convert Visitors into Leads
Think of calls-to-action as a transaction for information. You are creating an opportunity for a visitor to your site to trade their valuable contact information in return for a piece of information you provide: perhaps it helps them solve something, learn something, or make a better decision. “Contact Us” or “Request a Quote” buttons aren’t enough. You need to give visitors a reason to let you talk with them further.
Calls-to-action will bring your visitors to landing pages which explain the value of what you’re offering. On each landing page, you will need to have a form to collect the visitors’ information. If you build the form right, you can get valuable information about your leads which help you to determine how qualified they are — if they might actually become customers.
Close Leads into Customers
When a visitor fills out a form with their information, they might not be ready to talk to a salesperson yet. Don’t scare them off by asking their maximum budget on a project at this point; the prospect should be nurtured with additional information. Your information can help educate them on all the wonderful options and solutions you offer. Providing more information can make them more sales ready. Through lead scoring and email marketing tools, you can maximize the efficiency and effectiveness of your closing process.
Delight Customers to Attract Even More Visitors
When a prospect becomes a customer, you work isn’t over. Empower your customers to spread the word about how great your products and services are. With marketing automation tools, you can turn this into a repeatable process which puts your customers to work promoting your business.