5 Google Ads Best Practices
If you are advertising your business on Google, make sure you are using these Google Ads best practices for maximum results. Google Ads is a powerful way to catch the attention of customers and generate more leads and sales. Whether you want to drive sales for your...
5 Marketing Questions To Ask Yourself in 2020
A new year is here and with it comes a new decade! The beginning of a new year is a perfect opportunity to establish clear marketing goals for your business. (Of course it’s also a perfect opportunity to make cliche comments about “2020 vision.”) As you sit down to...
7 Video Marketing Best Practices For Engaging Customers & Prospects
Video has taken the internet’s center-stage. There’s no doubt about it. 85% of American internet users consumed video content online on a monthly basis in 2019. Online video is widely-consumed by millions of people every day but the power of online video doesn’t stop...
How To Convert Business Leads With Your Own Content Upgrades
How does your business currently get qualified sales leads? There are a number of strategies that vary by business and industry. The term inbound marketing refers to the process of learning how to convert business leads through building valuable relationships. There...
Your Guide To Choosing the Right SEO Keywords
So you’re excited about getting more traffic to your website through SEO? Great! One of the most fundamental steps that so many people get hung up on is choosing the right SEO keywords. If you feel the pressure to find home-run keywords and write pixel-perfect content...
12 Top SEO Ranking Factors To Optimize Your Website’s Visibility
What are the top SEO ranking factors for websites seeking to increase their web traffic and visibility? You hear online marketers talk about SEO and how much you should care about it. And there is no doubt that SEO is a great way to get more web traffic. But how do...
6 Social Media Essentials For Businesses (Social Media Best Practices)
Unless you’ve been living under a rock for the last decade, you know that social media is a huge part of our lives now. Chances are high that you use social media yourself and maybe even have a page on Facebook for your business. Did you know that social media can...
Get More Web Traffic: An Intro to SEO (Search Engine Optimization) for Businesses
How visible is your business website? Let’s say you own a manufacturing company that specializes in making cardboard. If you were to search Google for “cardboard manufacturer near me” would your website come up on the first page of results? This is a question worth...
Harnessing the Power of Reviews and Testimonials
Reviews build businesses. Need proof? The Spiegel Research Center reported that displaying customer reviews increases conversion rates by 270%. Why are reviews so vital to your business success? How can you make the most of them? Let's explore the power of reviews and...
Pillars of Web Design
What are the pillars of web design? Are there strong foundational principles of web design that stand up over time? Web design has changed a lot since the birth of HTML in 1990. I've been involved in web design, web development and online publishing since 1998, and...
Build Your Brand Video – Source Material
Here's how we found the source material for the 60 second 'Build Your Brand' video loop that appears on our homepage: Dozens of building and branding photos were selected from Unsplash.com. For example: various photos of tall buildings, name brand products like...
Google Provides Customer Journey Tool With Fresh Industry Data
In 2014 we talked about how important it is to understand the buyer's journey. The buyer's journey is the active research process a potential buyer goes through leading up to a purchase. We call it the buyer's journey, and Google calls it the customer journey. Each...