Harnessing the Power of Reviews and Testimonials
Reviews build businesses. Need proof? The Spiegel Research Center reported that displaying customer reviews increases conversion rates by 270%. Why are reviews so vital to your business success? How can you make the most of them? Let's explore the power of reviews and...
Pillars of Web Design
What are the pillars of web design? Are there strong foundational principles of web design that stand up over time? Web design has changed a lot since the birth of HTML in 1990. I've been involved in web design, web development and online publishing since 1998, and...
Build Your Brand Video – Source Material
Here's how we found the source material for the 60 second 'Build Your Brand' video loop that appears on our homepage: Dozens of building and branding photos were selected from Unsplash.com. For example: various photos of tall buildings, name brand products like...
Google Provides Customer Journey Tool With Fresh Industry Data
In 2014 we talked about how important it is to understand the buyer's journey. The buyer's journey is the active research process a potential buyer goes through leading up to a purchase. We call it the buyer's journey, and Google calls it the customer journey. Each...
Manufacturing Growth
Manufacturing growth is accelerating in the UK and the USA, according to recent reports. In contrast to 3 Signs the Economy is Still Hurting - manufacturing companies in the UK and USA are expecting to grow by 3% to 9%. However, the method, or process used to gather...
Read more“Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.” ~ Vivian Greene
Life isn’t about waiting for the storm …
"Life isn't about waiting for the storm to pass. It's about learning to dance in the rain." ~ Vivian Greene
Three Signs The Economy is Still Hurting
Why do we care what "the economy" is doing? You can't control the weather, but you can invest in a rain coat or an umbrella. Anthony Mirhaydari, a market strategist at InvestorPlace reported on May 6 that "Payrolls jumped by 288,000 (vs. the 215,000 that was...
Three Ways to Test for Heartbleed
The recently discovered Heartbleed security bug lets hackers gather and decipher data sent by your computer's browser over HTTPS/secure 'encrypted data connections' using SSL. This security bug, a severe flaw in OpenSSL, might have allowed hackers to steal user...
3 Ways to Improve Your Business Blogging – A Pep Talk
Do you really think you should ignore the advice of inbound marketing and SEO experts and neglect the art of blogging? No! Of course not. That's why you're here. But, sometimes we all need a little pep talk. So let's get started....
Gentlemen: This is Inbound Marketing
Fundamentals of Inbound Marketing Marketing your business on the internet can be complicated, frustrating, and painful. If you're not careful you will end up a big loser, after spending hundreds of hours and thousands of dollars on strategies, methods, and techniques...
Read more“Football is like life – it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.” ~ Vince Lombardi
Football is Like Life …
“Football is like life – it requires perseverance, self-denial, hard work, sacrifice, dedication and respect for authority.” ~ Vince Lombardi ... What are the Fundamentals of Inbound Marketing and how do they relate to Football?
Creative Coffee Color Palettes
Today we begin exploring various color palettes generated from photographs at the Queen Bean Coffee House in Modesto, California. We want to create authentic color palettes for a variety of new website design projects. Perhaps it will inspire a new series of coffee...