Register for June 2021 Webinar: Google Ads vs. Facebook Ads vs. LinkedIn Ads
Many of our clients have had great success with online advertising. How have they done it? And how can your business do the same? Minimizing Cost per Lead (CPL) is often the key to maximizing the results you get from online advertising. In other words, the less you...
IX Publishing Named One of the Best Web Design Agencies in Detroit
Recently IX Publishing, Inc. received an award from Expertise as one of Detroit’s best web designers. Expertise researched and evaluated 77 web design agencies in the Detroit area, and then they selected the top 23 to be designated as Detroit’s best web designers. The...
5 Ways to Nurture Great Local SEO for Businesses
Thanks to the powerful presence of Google in everyday life, your business has great opportunities to connect with customers. Local SEO for businesses has developed a lot in the last decade. The rise of mobile searching and voice search has changed the way people find...
The Power of Storytelling
Stories are fundamental elements in every society. They’re fundamental to life itself. We entertain ourselves with stories, inform ourselves with stories, and even find our significance in stories. Stories can be as simple as a funny experience you had last week at...
5 Google Ads Best Practices
If you are advertising your business on Google, make sure you are using these Google Ads best practices for maximum results. Google Ads is a powerful way to catch the attention of customers and generate more leads and sales. Whether you want to drive sales for your...
5 Marketing Questions To Ask Yourself in 2020
A new year is here and with it comes a new decade! The beginning of a new year is a perfect opportunity to establish clear marketing goals for your business. (Of course it’s also a perfect opportunity to make cliche comments about “2020 vision.”) As you sit down to...
7 Video Marketing Best Practices For Engaging Customers & Prospects
Video has taken the internet’s center-stage. There’s no doubt about it. 85% of American internet users consumed video content online on a monthly basis in 2019. Online video is widely-consumed by millions of people every day but the power of online video doesn’t stop...
How To Convert Business Leads With Your Own Content Upgrades
How does your business currently get qualified sales leads? There are a number of strategies that vary by business and industry. The term inbound marketing refers to the process of learning how to convert business leads through building valuable relationships. There...
Your Guide To Choosing the Right SEO Keywords
So you’re excited about getting more traffic to your website through SEO? Great! One of the most fundamental steps that so many people get hung up on is choosing the right SEO keywords. If you feel the pressure to find home-run keywords and write pixel-perfect content...
12 Top SEO Ranking Factors To Optimize Your Website’s Visibility
What are the top SEO ranking factors for websites seeking to increase their web traffic and visibility? You hear online marketers talk about SEO and how much you should care about it. And there is no doubt that SEO is a great way to get more web traffic. But how do...
6 Social Media Essentials For Businesses (Social Media Best Practices)
Unless you’ve been living under a rock for the last decade, you know that social media is a huge part of our lives now. Chances are high that you use social media yourself and maybe even have a page on Facebook for your business. Did you know that social media can...
Get More Web Traffic: An Intro to SEO (Search Engine Optimization) for Businesses
How visible is your business website? Let’s say you own a manufacturing company that specializes in making cardboard. If you were to search Google for “cardboard manufacturer near me” would your website come up on the first page of results? This is a question worth...